Cops Doughnuts

Brand Identity, Packaging

COPS serve drip coffee and mini doughnuts – because too many options are a prison. Taking cues from the hypnotic shapes, colours and flavours of these mini doughnuts, we created a bold new identity, rejecting all but the pink of doughnut clichés.

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Studio:
18 Oxenford St, Peckham,
London SE15 4DE